Over the years, direct mail and email marketing have proven to be tried and trusted methods of engaging customers, driving sales, and building brand loyalty, yet each marketing channel offers unique benefits and presents a unique set of challenges to overcome. With the rise of digital marketing, email campaigns have emerged as the most popular, …
In today’s ultra-competitive business landscape, standing out from the crowd is a real challenge, and one that many business owners struggle to overcome. While digital marketing channels such as SEO, PPC and social media marketing have become a major focus for most businesses, many companies are rediscovering the benefits of postcard mailing. Postcard marketing is …
In a digital-centric world, the effectiveness of direct mail marketing is often overlooked – particularly in the educational sector. However, direct mail is a powerful and highly effective marketing strategy that, when employed by schools and educational institutions, can help build connections with students and parents, enhance communication, increase engagement and drive student enrolment. This …
From the beginning of May, Royal Mail is suspending Saturday deliveries for letters. This means that direct mail campaigns and similar mailings that would normally arrive on a Saturday will now reach recipients on either Friday or Monday. For second class post sent on a Friday, arrival will likely be the following Tuesday. These temporary …
As we settle into the new and unfamiliar territory that self-isolation has brought upon us, the team at Mailing Expert is adapting well. Our ‘new normal’ involves daily virtual coffee breaks via video conferencing, for which I think we are all grateful; we didn’t realise quite how much we’d miss the camaraderie of the office! …
With escalating concerns over the coronavirus (COVID-19) pandemic, at Mailing Expert we think it’s time to offer our assurance that we have contingencies and precautions in place to ensure that all our, and our clients’, operations continue smoothly. First and foremost, all our staff have been fully briefed on the need to maintain common sense …
With a dramatic build-up both in the national news and throughout the corridors of offices across the country, GDPR was the topic of conversation amongst marketers for quite some time. Now, having been in place since May 25th of 2018, GDPR has had quite the effect on data protection. In this article, we’ll discuss the …
What is the ePrivacy Regulation? The Privacy and Electronic Communications Regulations (PECR) is being replaced next year with another new piece of European legislation – one that is making its way through the legislative process and which will be of significant interest to those who engage in digital marketing. The ePR 2018, or to give …
Businesses looking to target their customers often wonder if the value of a direct mail campaign is still worthwhile in today’s online-focused market. A strategically targeted and professional direct mail service can still produce a good return on investment. Direct mail campaigns can be approached from several different angles dependent on the type of service …
With Christmas just around the corner, it’s important to make sure that any mail is sent out on schedule to ensure you meet your desired delivery times. UK Posting Services (including Advertising, Business and Publishing Mail) Economy Mail – Friday 14th December 2nd Class – Tuesday 18th December 1st Class – Thursday 20th December Still looking for the perfect Christmas …