It’s easy to think, in this digital age, that everyone is turning to emails or other electronic means to pass on information about products and services, or to alert clients to noteworthy deals and events. It’s also tempting to speculate that marketing departments are casting letters aside in favour of cutting-edge technology. If you think …
At risk of sounding like a scratched record … General Data Protection Regulation (GDPR) comes into force on May 25th, 2018. At the time of writing, that’s a mere 14 weeks away. It sets out to harmonise data protection laws across Europe and give citizens better control of their personal data, as well as imposing …
My goodness, it’s all over the news at the moment, isn’t it? And rightly so. How the use of plastic is damaging our planet is an important topic that needs to be highlighted. It’s easy to fall into the trap of thinking, “What’s the point of trying to limit use of plastics? Little old me …
Maybe the mere mention of GDPR at the beginning of January, when you’ve just got back into work after a festive couple of weeks is something you think you need like a hole in the head. Maybe this wasn’t top of your New Year’s Resolutions list—Make sure we are GDPR compliant before 25th May. However, …
After a few glasses of good cheer and a rowdy chorus of Auld Lang Syne, New Year’s resolutions made at midnight on December 31st are almost bound to fail. Statistics show that only 8% of these resolutions are kept for more than a few days, and, as we all know, statistics are always 100% right… …
Oh yes it is, like it or not! There’s a temptation to think that everyone will be too busy to bother with direct mail in the hectic run-up to Christmas, but who can resist opening a cheerful envelope containing a greetings card? It’s a golden opportunity for any company to nurture or develop personal connections …
Twenty years ago, what was happening in the world? In no particular order: Tony Blair won a landslide victory in the UK general election Céline Dion was topping the charts with, “My Heart Will Go On.” Hong Kong was handed over to China Dolly the sheep was cloned The first Harry Potter book was published …
We’ve been talking about it for a while now, but if you’ve been on an extended trip to Outer Mongolia, you might have missed the news that on 25th May 2018, the UK’s current Data Protection Act 1998 (DPA), will be replaced by the new EU General Data Protection Regulation (GDPR). “What?” we hear you saying, …
Marketing in August? When it seems that everyone in the entire world is making sandcastles on Bognor Regis beach or sipping cocktails at sunset in Bali (apart from you)? You’d think not, wouldn’t you – unless your business involves buckets and spades, sarongs or sun tan lotion. Actually, there’s no need to stop at all, …
For any direct mail marketing campaign you need data – people’s names and contact details – and for an effective, cost-effective campaign, the data you use must be accurate. Out-of-date data – does it matter that much? A great big YES in answer to that question, for a number of (quite obvious) reasons: Using inaccurate …