As promised in Part 1 of this series, this blog post will address the issues and opportunities generated by the use of fancy fonts. Fancy fonts are fun! There are literally thousands of fonts to choose from these days, some of them completely free to download, some of them requiring a licence. In fact, it …
Or – how not to be too clever for your own good when writing marketing material. Though technically anyone can write, the task of creating copy for websites, brochures, flyers and other direct mail marketing collateral is often delegated to copywriters because of their skill with words. That’s their job, after all. Horses for courses. …
We all know that writing compelling content is crucial for marketing material but it’s easy to underestimate the importance of using the right font – a word now interchangeable with typeface – for your website, flyers, posters or other paper collateral. A font speaks volumes Whichever font you choose has an impact. It can make …
In honour of St. Bernadine of Siena, patron saint of advertising, who is specially remembered today (20th May), let’s have a look at marketing plans, which may well include advertising. Why not? First, we hear you asking, “Why was St. Bernadine, 15th century Franciscan priest, the patron saint of advertising?” – yes, that’s a whole …
Her Majesty’s Government should have asked us at Mailing Expert. Not that we’re after the £9 million (honest!), just that we could do the same job, to exactly the same standards for less; no expensive London advertising agency or PR company. Just your local direct mail marketing SME! We think the British taxpayers would be …
A paperless society – will it ever happen? With increasing use of email and text, with documents sent electronically with the advisory, “Please consider the environment before printing”, you may be forgiven for thinking that print will be extinct as dinosaurs in a few years’ time. Here at Mailing Expert we disagree. Ha! As a …
We all love a bit of legislation, especially when it’s contained in a 204 page directive from the EU. In the spirit of customer service, here’s a summary of the reforms to save you endless nights of tedious bedtime reading. We aim to please. The 1985 Data Protection Act Directive and the 1998 Data Protection …
Are your mailing lists like that first pancake you try your best to cook? By this we mean shapeless, full of holes and only fit for chucking in the bin. Mailing Expert is here to help you to achieve perfection with mailing lists – and we’re pretty good at pancakes too! Mailing lists serve a …
Yes, you did read that correctly. Let’s just repeat that to make sure. Networking at Christmas. It isn’t as crazy as it may sound. Don’t get your tinsel in a tangle! You don’t have to do anything special. All you have to do is be prepared. We know that the temptation is to forget all …
First, here’s an advisory: telemarketing is NOT the same as telesales, those calls which we all dread, offering double glazing or solar panels or carpet cleaning because “we just happen to be in your area this week”. So what is telemarketing? Telemarketing is quite different. It’s a service which is the human interaction element of …