Over the years, direct mail and email marketing have proven to be tried and trusted methods of engaging customers, driving sales, and building brand loyalty, yet each marketing channel offers unique benefits and presents a unique set of challenges to overcome. With the rise of digital marketing, email campaigns have emerged as the most popular, …
In today’s ultra-competitive business landscape, standing out from the crowd is a real challenge, and one that many business owners struggle to overcome. While digital marketing channels such as SEO, PPC and social media marketing have become a major focus for most businesses, many companies are rediscovering the benefits of postcard mailing. Postcard marketing is …
It’s easy to think, in this digital age, that everyone is turning to emails or other electronic means to pass on information about products and services, or to alert clients to noteworthy deals and events. It’s also tempting to speculate that marketing departments are casting letters aside in favour of cutting-edge technology. If you think …
Twenty years ago, what was happening in the world? In no particular order: Tony Blair won a landslide victory in the UK general election Céline Dion was topping the charts with, “My Heart Will Go On.” Hong Kong was handed over to China Dolly the sheep was cloned The first Harry Potter book was published …
What is a millennial, anyway? It seems to be one of the most common media buzzwords of the moment, particularly around General Election time, because this section of society is one which all political parties are keen to capture. In fact, there are a number of definitions of a millennial, but in general it refers …
Happy New Year to all of you from all of us and we hope you had a great time over the holidays – that’s if you were lucky enough to have a few days off. Well, here at Mailing Expert, we’re raring to go and the first thing on our minds is the humble postcard. …
We’ve said this before and we’ll say it again, loud and clear. Using printed marketing materials to communicate with your customers or prospective clients is still relevant and significant for your company, even in the face of ever-increasing digitisation. It goes without saying that it’s not the only medium you should use – but to …
Or – how not to be too clever for your own good when writing marketing material. Though technically anyone can write, the task of creating copy for websites, brochures, flyers and other direct mail marketing collateral is often delegated to copywriters because of their skill with words. That’s their job, after all. Horses for courses. …
Her Majesty’s Government should have asked us at Mailing Expert. Not that we’re after the £9 million (honest!), just that we could do the same job, to exactly the same standards for less; no expensive London advertising agency or PR company. Just your local direct mail marketing SME! We think the British taxpayers would be …
Are your mailing lists like that first pancake you try your best to cook? By this we mean shapeless, full of holes and only fit for chucking in the bin. Mailing Expert is here to help you to achieve perfection with mailing lists – and we’re pretty good at pancakes too! Mailing lists serve a …