Yes, you did read that correctly. Let’s just repeat that to make sure. Networking at Christmas. It isn’t as crazy as it may sound. Don’t get your tinsel in a tangle! You don’t have to do anything special. All you have to do is be prepared. We know that the temptation is to forget all …
With stringent budgets, many small companies, quite understandably, look for every opportunity to save money on their marketing campaigns. One of the ways many people choose is with their business cards. There are so many online companies with enticing deals for self-design cards at ridiculous, rock-bottom prices that it’s hard to resist. There’s that old …
Don’t you just love getting mail through the post? That early morning ritual of bringing in those letters and leaflets, sorting through them and discovering the exciting news or special offers each one contains. In the world of marketing, which has a name for everything, this is called the mail moment. We’re not called Mailing …
It’s tempting to think that an email campaign will be more cost-effective than a direct mailing campaign. Don’t be fooled by that thought! The Direct Marketing Association (DMA) carried out a survey in 2012 and the results indicate that response rate from marketing received through the post is on average 4.4%, whereas with an email it’s …