How to Get the Best Value from your Postage

Businesses looking to target their customers often wonder if the value of a direct mail campaign is still worthwhile in today’s online-focused market. A strategically targeted and professional direct mail service can still produce a good return on investment. Direct mail campaigns can be approached from several different angles dependent on the type of service …

GDPR and its impact on print and direct mailing

At risk of sounding like a scratched record … General Data Protection Regulation (GDPR) comes into force on May 25th, 2018. At the time of writing, that’s a mere 14 weeks away. It sets out to harmonise data protection laws across Europe and give citizens better control of their personal data, as well as imposing …

How to Minimise Environmental Impact of Direct Mail Plastic

My goodness, it’s all over the news at the moment, isn’t it? And rightly so. How the use of plastic is damaging our planet is an important topic that needs to be highlighted. It’s easy to fall into the trap of thinking, “What’s the point of trying to limit use of plastics? Little old me …

Happy New GDPR Year!

Maybe the mere mention of GDPR at the beginning of January, when you’ve just got back into work after a festive couple of weeks is something you think you need like a hole in the head. Maybe this wasn’t top of your New Year’s Resolutions list—Make sure we are GDPR compliant before 25th May. However, …

Communication Developments in the Last 20 Years

Twenty years ago, what was happening in the world? In no particular order: Tony Blair won a landslide victory in the UK general election Céline Dion was topping the charts with, “My Heart Will Go On.” Hong Kong was handed over to China Dolly the sheep was cloned The first Harry Potter book was published …

Always Look on the Bright Side of GDPR!

We’ve been talking about it for a while now, but if you’ve been on an extended trip to Outer Mongolia, you might have missed the news that on 25th May 2018, the UK’s current Data Protection Act 1998 (DPA), will be replaced by the new EU General Data Protection Regulation (GDPR). “What?” we hear you saying, …