/ By David Vaughan / Print Design/ • • • • • • • • • • • / 0 Comments

The font of all knowledge? Fancy fonts and web safe fonts

As promised in Part 1 of this series, this blog post will address the issues and opportunities generated by the use of fancy fonts. Fancy fonts are fun! There are literally thousands of fonts to choose from these days, some of them completely free to download, some of them requiring a licence. In fact, it …

/ By David Vaughan / Direct Marketing/ • • • • • • • / 0 Comments

Compelling Copy can be Clear as Well

Or – how not to be too clever for your own good when writing marketing material. Though technically anyone can write, the task of creating copy for websites, brochures, flyers and other direct mail marketing collateral is often delegated to copywriters because of their skill with words. That’s their job, after all. Horses for courses. …