What is the ePrivacy Regulation? The Privacy and Electronic Communications Regulations (PECR) is being replaced next year with another new piece of European legislation – one that is making its way through the legislative process and which will be of significant interest to those who engage in digital marketing. The ePR 2018, or to give …
At risk of sounding like a scratched record … General Data Protection Regulation (GDPR) comes into force on May 25th, 2018. At the time of writing, that’s a mere 14 weeks away. It sets out to harmonise data protection laws across Europe and give citizens better control of their personal data, as well as imposing …
Maybe the mere mention of GDPR at the beginning of January, when you’ve just got back into work after a festive couple of weeks is something you think you need like a hole in the head. Maybe this wasn’t top of your New Year’s Resolutions list—Make sure we are GDPR compliant before 25th May. However, …
For any direct mail marketing campaign you need data – people’s names and contact details – and for an effective, cost-effective campaign, the data you use must be accurate. Out-of-date data – does it matter that much? A great big YES in answer to that question, for a number of (quite obvious) reasons: Using inaccurate …
It’s Julian Clary’s 58th birthday It’s 41 years since Star Wars was released GDPR replaces the current DPA Cause for celebration all round? Maybe – but certainly, cause for preparation – and we don’t mean saving up to buy Julian Clary’s dog a diamante collar. So – there’s less than a year to go and …
In an earlier blog, we delved into the world of mailshots and the value of creating unmissable mail moments for your clients and potential customers – which is exactly what we’re so good at, here at Mailing Expert, without wishing to blow our own trumpet too loudly. (But doing it anyway!) For your mailshot to …
“Variety’s the very spice of life, that gives it all its flavour.” There’s that quote that we know so well, in its entirety – and a congratulatory pat on the back for anyone who knows who it’s by (without looking it up on Google!). With any direct mailing you undertake, variable data can really increase …
We all love a bit of legislation, especially when it’s contained in a 204 page directive from the EU. In the spirit of customer service, here’s a summary of the reforms to save you endless nights of tedious bedtime reading. We aim to please. The 1985 Data Protection Act Directive and the 1998 Data Protection …
Are your mailing lists like that first pancake you try your best to cook? By this we mean shapeless, full of holes and only fit for chucking in the bin. Mailing Expert is here to help you to achieve perfection with mailing lists – and we’re pretty good at pancakes too! Mailing lists serve a …
First, here’s an advisory: telemarketing is NOT the same as telesales, those calls which we all dread, offering double glazing or solar panels or carpet cleaning because “we just happen to be in your area this week”. So what is telemarketing? Telemarketing is quite different. It’s a service which is the human interaction element of …