What is the ePrivacy Regulation

What is the ePrivacy Regulation? The Privacy and Electronic Communications Regulations (PECR) is being replaced next year with another new piece of European legislation – one that is making its way through the legislative process and which will be of significant interest to those who engage in digital marketing.  The ePR 2018, or to give …

GDPR and its impact on print and direct mailing

At risk of sounding like a scratched record … General Data Protection Regulation (GDPR) comes into force on May 25th, 2018. At the time of writing, that’s a mere 14 weeks away. It sets out to harmonise data protection laws across Europe and give citizens better control of their personal data, as well as imposing …

Happy New GDPR Year!

Maybe the mere mention of GDPR at the beginning of January, when you’ve just got back into work after a festive couple of weeks is something you think you need like a hole in the head. Maybe this wasn’t top of your New Year’s Resolutions list—Make sure we are GDPR compliant before 25th May. However, …

Always Look on the Bright Side of GDPR!

We’ve been talking about it for a while now, but if you’ve been on an extended trip to Outer Mongolia, you might have missed the news that on 25th May 2018, the UK’s current Data Protection Act 1998 (DPA), will be replaced by the new EU General Data Protection Regulation (GDPR). “What?” we hear you saying, …

Time to Spring Clean your Data?

For any direct mail marketing campaign you need data – people’s names and contact details – and for an effective, cost-effective campaign, the data you use must be accurate. Out-of-date data – does it matter that much? A great big YES in answer to that question, for a number of (quite obvious) reasons: Using inaccurate …

What’s Happening on 25th May 2018?

It’s Julian Clary’s 58th birthday It’s 41 years since Star Wars was released GDPR replaces the current DPA Cause for celebration all round? Maybe – but certainly, cause for preparation – and we don’t mean saving up to buy Julian Clary’s dog a diamante collar. So – there’s less than a year to go and …

New Data Protection Legislation from the EU – GDPR

We all love a bit of legislation, especially when it’s contained in a 204 page directive from the EU. In the spirit of customer service, here’s a summary of the reforms to save you endless nights of tedious bedtime reading. We aim to please. The 1985 Data Protection Act Directive and the 1998 Data Protection …