Oh yes it is, like it or not! There’s a temptation to think that everyone will be too busy to bother with direct mail in the hectic run-up to Christmas, but who can resist opening a cheerful envelope containing a greetings card? It’s a golden opportunity for any company to nurture or develop personal connections …
In an earlier blog, we delved into the world of mailshots and the value of creating unmissable mail moments for your clients and potential customers – which is exactly what we’re so good at, here at Mailing Expert, without wishing to blow our own trumpet too loudly. (But doing it anyway!) For your mailshot to …
Her Majesty’s Government should have asked us at Mailing Expert. Not that we’re after the £9 million (honest!), just that we could do the same job, to exactly the same standards for less; no expensive London advertising agency or PR company. Just your local direct mail marketing SME! We think the British taxpayers would be …
With stringent budgets, many small companies, quite understandably, look for every opportunity to save money on their marketing campaigns. One of the ways many people choose is with their business cards. There are so many online companies with enticing deals for self-design cards at ridiculous, rock-bottom prices that it’s hard to resist. There’s that old …
It’s tempting to think that an email campaign will be more cost-effective than a direct mailing campaign. Don’t be fooled by that thought! The Direct Marketing Association (DMA) carried out a survey in 2012 and the results indicate that response rate from marketing received through the post is on average 4.4%, whereas with an email it’s …