Businesses looking to target their customers often wonder if the value of a direct mail campaign is still worthwhile in today’s online-focused market. A strategically targeted and professional direct mail service can still produce a good return on investment. Direct mail campaigns can be approached from several different angles dependent on the type of service …
It’s easy to think, in this digital age, that everyone is turning to emails or other electronic means to pass on information about products and services, or to alert clients to noteworthy deals and events. It’s also tempting to speculate that marketing departments are casting letters aside in favour of cutting-edge technology. If you think …
At risk of sounding like a scratched record … General Data Protection Regulation (GDPR) comes into force on May 25th, 2018. At the time of writing, that’s a mere 14 weeks away. It sets out to harmonise data protection laws across Europe and give citizens better control of their personal data, as well as imposing …
My goodness, it’s all over the news at the moment, isn’t it? And rightly so. How the use of plastic is damaging our planet is an important topic that needs to be highlighted. It’s easy to fall into the trap of thinking, “What’s the point of trying to limit use of plastics? Little old me …
After a few glasses of good cheer and a rowdy chorus of Auld Lang Syne, New Year’s resolutions made at midnight on December 31st are almost bound to fail. Statistics show that only 8% of these resolutions are kept for more than a few days, and, as we all know, statistics are always 100% right… …
Twenty years ago, what was happening in the world? In no particular order: Tony Blair won a landslide victory in the UK general election Céline Dion was topping the charts with, “My Heart Will Go On.” Hong Kong was handed over to China Dolly the sheep was cloned The first Harry Potter book was published …
Marketing in August? When it seems that everyone in the entire world is making sandcastles on Bognor Regis beach or sipping cocktails at sunset in Bali (apart from you)? You’d think not, wouldn’t you – unless your business involves buckets and spades, sarongs or sun tan lotion. Actually, there’s no need to stop at all, …
For any direct mail marketing campaign you need data – people’s names and contact details – and for an effective, cost-effective campaign, the data you use must be accurate. Out-of-date data – does it matter that much? A great big YES in answer to that question, for a number of (quite obvious) reasons: Using inaccurate …
What is a millennial, anyway? It seems to be one of the most common media buzzwords of the moment, particularly around General Election time, because this section of society is one which all political parties are keen to capture. In fact, there are a number of definitions of a millennial, but in general it refers …
No, that’s not a riddle – it’s a serious question we’re going to answer in this blog post. First, be thankful we’re not living in 3500 BC (although it may feel like it sometimes!) In that era, in the Middle East, envelopes were hollow clay spheres! It wasn’t until the 2nd century BC that paper …