Businesses looking to target their customers often wonder if the value of a direct mail campaign is still worthwhile in today’s online-focused market. A strategically targeted and professional direct mail service can still produce a good return on investment. Direct mail campaigns can be approached from several different angles dependent on the type of service …
My goodness, it’s all over the news at the moment, isn’t it? And rightly so. How the use of plastic is damaging our planet is an important topic that needs to be highlighted. It’s easy to fall into the trap of thinking, “What’s the point of trying to limit use of plastics? Little old me …
After a few glasses of good cheer and a rowdy chorus of Auld Lang Syne, New Year’s resolutions made at midnight on December 31st are almost bound to fail. Statistics show that only 8% of these resolutions are kept for more than a few days, and, as we all know, statistics are always 100% right… …
Royal Mail Mailmark™ means intelligent mail! Nothing to do with needing a dictionary to read all the long words in your communications – it’s more to do with an innovative way of tracking your post at every stage of its journey. This is very much more advanced than “Signed For” mail. We’ll put a smart …
Don’t you just love getting mail through the post? That early morning ritual of bringing in those letters and leaflets, sorting through them and discovering the exciting news or special offers each one contains. In the world of marketing, which has a name for everything, this is called the mail moment. We’re not called Mailing …
It’s tempting to think that an email campaign will be more cost-effective than a direct mailing campaign. Don’t be fooled by that thought! The Direct Marketing Association (DMA) carried out a survey in 2012 and the results indicate that response rate from marketing received through the post is on average 4.4%, whereas with an email it’s …