“Variety’s the very spice of life, that gives it all its flavour.” There’s that quote that we know so well, in its entirety – and a congratulatory pat on the back for anyone who knows who it’s by (without looking it up on Google!). With any direct mailing you undertake, variable data can really increase …
Long live direct mail! No, direct mail hasn’t been superseded by email and telephone campaigns or posting on social media. A range of approaches widens your scope; direct mail may reach the audience that other campaigns cannot reach. Sending out personalised mail to your customers or prospective customers and followed up with digital marketing can be a match …
Happy New Year to all of you from all of us and we hope you had a great time over the holidays – that’s if you were lucky enough to have a few days off. Well, here at Mailing Expert, we’re raring to go and the first thing on our minds is the humble postcard. …
Five years old today On our fifth birthday, it’s a real time of celebration for us, because we’ve grown from strength to strength in just five short years. The time has whizzed by and the main thing is, it’s been fun – hard work, but fun. What more could we ask? We thought it would …
If not everything, it’s certainly a hugely important factor if you want your direct mail campaign to be successful and cost-effective, alongside targeting the right people with the right material. Ignore lead-in times at your peril. We all know that, in the retail sector, preparing for next Christmas begins almost as soon as the decorations …
As promised in Part 1 of this series, this blog post will address the issues and opportunities generated by the use of fancy fonts. Fancy fonts are fun! There are literally thousands of fonts to choose from these days, some of them completely free to download, some of them requiring a licence. In fact, it …
Her Majesty’s Government should have asked us at Mailing Expert. Not that we’re after the £9 million (honest!), just that we could do the same job, to exactly the same standards for less; no expensive London advertising agency or PR company. Just your local direct mail marketing SME! We think the British taxpayers would be …
A paperless society – will it ever happen? With increasing use of email and text, with documents sent electronically with the advisory, “Please consider the environment before printing”, you may be forgiven for thinking that print will be extinct as dinosaurs in a few years’ time. Here at Mailing Expert we disagree. Ha! As a …
Are your mailing lists like that first pancake you try your best to cook? By this we mean shapeless, full of holes and only fit for chucking in the bin. Mailing Expert is here to help you to achieve perfection with mailing lists – and we’re pretty good at pancakes too! Mailing lists serve a …
Royal Mail Mailmark™ means intelligent mail! Nothing to do with needing a dictionary to read all the long words in your communications – it’s more to do with an innovative way of tracking your post at every stage of its journey. This is very much more advanced than “Signed For” mail. We’ll put a smart …