/ By David Vaughan / Direct Marketing/ • • • • • • • • • • • • • • • • / 0 Comments

Communication Developments in the Last 20 Years

Twenty years ago, what was happening in the world? In no particular order: Tony Blair won a landslide victory in the UK general election Céline Dion was topping the charts with, “My Heart Will Go On.” Hong Kong was handed over to China Dolly the sheep was cloned The first Harry Potter book was published …

/ By David Vaughan / Tips & Tricks/ • • • • • • • • • • • • / 0 Comments

Does Holiday Time Mean Suspension of Marketing Initiatives?

Marketing in August? When it seems that everyone in the entire world is making sandcastles on Bognor Regis beach or sipping cocktails at sunset in Bali (apart from you)? You’d think not, wouldn’t you – unless your business involves buckets and spades, sarongs or sun tan lotion. Actually, there’s no need to stop at all, …