What is the ePrivacy Regulation? The Privacy and Electronic Communications Regulations (PECR) is being replaced next year with another new piece of European legislation – one that is making its way through the legislative process and which will be of significant interest to those who engage in digital marketing. The ePR 2018, or to give …
It’s easy to think, in this digital age, that everyone is turning to emails or other electronic means to pass on information about products and services, or to alert clients to noteworthy deals and events. It’s also tempting to speculate that marketing departments are casting letters aside in favour of cutting-edge technology. If you think …
At risk of sounding like a scratched record … General Data Protection Regulation (GDPR) comes into force on May 25th, 2018. At the time of writing, that’s a mere 14 weeks away. It sets out to harmonise data protection laws across Europe and give citizens better control of their personal data, as well as imposing …
After a few glasses of good cheer and a rowdy chorus of Auld Lang Syne, New Year’s resolutions made at midnight on December 31st are almost bound to fail. Statistics show that only 8% of these resolutions are kept for more than a few days, and, as we all know, statistics are always 100% right… …
We’ve been talking about it for a while now, but if you’ve been on an extended trip to Outer Mongolia, you might have missed the news that on 25th May 2018, the UK’s current Data Protection Act 1998 (DPA), will be replaced by the new EU General Data Protection Regulation (GDPR). “What?” we hear you saying, …
For any direct mail marketing campaign you need data – people’s names and contact details – and for an effective, cost-effective campaign, the data you use must be accurate. Out-of-date data – does it matter that much? A great big YES in answer to that question, for a number of (quite obvious) reasons: Using inaccurate …
It’s Julian Clary’s 58th birthday It’s 41 years since Star Wars was released GDPR replaces the current DPA Cause for celebration all round? Maybe – but certainly, cause for preparation – and we don’t mean saving up to buy Julian Clary’s dog a diamante collar. So – there’s less than a year to go and …