Businesses looking to target their customers often wonder if the value of a direct mail campaign is still worthwhile in today’s online-focused market. A strategically targeted and professional direct mail service can still produce a good return on investment. Direct mail campaigns can be approached from several different angles dependent on the type of service …
What is a millennial, anyway? It seems to be one of the most common media buzzwords of the moment, particularly around General Election time, because this section of society is one which all political parties are keen to capture. In fact, there are a number of definitions of a millennial, but in general it refers …
Long live direct mail! No, direct mail hasn’t been superseded by email and telephone campaigns or posting on social media. A range of approaches widens your scope; direct mail may reach the audience that other campaigns cannot reach. Sending out personalised mail to your customers or prospective customers and followed up with digital marketing can be a match …
We’ve said this before and we’ll say it again, loud and clear. Using printed marketing materials to communicate with your customers or prospective clients is still relevant and significant for your company, even in the face of ever-increasing digitisation. It goes without saying that it’s not the only medium you should use – but to …
First, here’s an advisory: telemarketing is NOT the same as telesales, those calls which we all dread, offering double glazing or solar panels or carpet cleaning because “we just happen to be in your area this week”. So what is telemarketing? Telemarketing is quite different. It’s a service which is the human interaction element of …