Oh yes it is, like it or not! There’s a temptation to think that everyone will be too busy to bother with direct mail in the hectic run-up to Christmas, but who can resist opening a cheerful envelope containing a greetings card? It’s a golden opportunity for any company to nurture or develop personal connections …
Twenty years ago, what was happening in the world? In no particular order: Tony Blair won a landslide victory in the UK general election Céline Dion was topping the charts with, “My Heart Will Go On.” Hong Kong was handed over to China Dolly the sheep was cloned The first Harry Potter book was published …
No, that’s not a riddle – it’s a serious question we’re going to answer in this blog post. First, be thankful we’re not living in 3500 BC (although it may feel like it sometimes!) In that era, in the Middle East, envelopes were hollow clay spheres! It wasn’t until the 2nd century BC that paper …
“Variety’s the very spice of life, that gives it all its flavour.” There’s that quote that we know so well, in its entirety – and a congratulatory pat on the back for anyone who knows who it’s by (without looking it up on Google!). With any direct mailing you undertake, variable data can really increase …
Long live direct mail! No, direct mail hasn’t been superseded by email and telephone campaigns or posting on social media. A range of approaches widens your scope; direct mail may reach the audience that other campaigns cannot reach. Sending out personalised mail to your customers or prospective customers and followed up with digital marketing can be a match …