In an earlier blog, we delved into the world of mailshots and the value of creating unmissable mail moments for your clients and potential customers – which is exactly what we’re so good at, here at Mailing Expert, without wishing to blow our own trumpet too loudly. (But doing it anyway!) For your mailshot to …
“Variety’s the very spice of life, that gives it all its flavour.” There’s that quote that we know so well, in its entirety – and a congratulatory pat on the back for anyone who knows who it’s by (without looking it up on Google!). With any direct mailing you undertake, variable data can really increase …
We all know that writing compelling content is crucial for marketing material but it’s easy to underestimate the importance of using the right font – a word now interchangeable with typeface – for your website, flyers, posters or other paper collateral. A font speaks volumes Whichever font you choose has an impact. It can make …