After a few glasses of good cheer and a rowdy chorus of Auld Lang Syne, New Year’s resolutions made at midnight on December 31st are almost bound to fail. Statistics show that only 8% of these resolutions are kept for more than a few days, and, as we all know, statistics are always 100% right… …
Oh yes it is, like it or not! There’s a temptation to think that everyone will be too busy to bother with direct mail in the hectic run-up to Christmas, but who can resist opening a cheerful envelope containing a greetings card? It’s a golden opportunity for any company to nurture or develop personal connections …
Marketing in August? When it seems that everyone in the entire world is making sandcastles on Bognor Regis beach or sipping cocktails at sunset in Bali (apart from you)? You’d think not, wouldn’t you – unless your business involves buckets and spades, sarongs or sun tan lotion. Actually, there’s no need to stop at all, …
Happy New Year to all of you from all of us and we hope you had a great time over the holidays – that’s if you were lucky enough to have a few days off. Well, here at Mailing Expert, we’re raring to go and the first thing on our minds is the humble postcard. …
We’ve said this before and we’ll say it again, loud and clear. Using printed marketing materials to communicate with your customers or prospective clients is still relevant and significant for your company, even in the face of ever-increasing digitisation. It goes without saying that it’s not the only medium you should use – but to …
Five years old today On our fifth birthday, it’s a real time of celebration for us, because we’ve grown from strength to strength in just five short years. The time has whizzed by and the main thing is, it’s been fun – hard work, but fun. What more could we ask? We thought it would …
A paperless society – will it ever happen? With increasing use of email and text, with documents sent electronically with the advisory, “Please consider the environment before printing”, you may be forgiven for thinking that print will be extinct as dinosaurs in a few years’ time. Here at Mailing Expert we disagree. Ha! As a …
With stringent budgets, many small companies, quite understandably, look for every opportunity to save money on their marketing campaigns. One of the ways many people choose is with their business cards. There are so many online companies with enticing deals for self-design cards at ridiculous, rock-bottom prices that it’s hard to resist. There’s that old …