Up Close and Personal Mailshots
In an earlier blog, we delved into the world of mailshots and the value of creating unmissable mail moments for your clients and potential customers – which is exactly what we’re so good at, here at Mailing Expert, without wishing to blow our own trumpet too loudly. (But doing it anyway!)
For your mailshot to be noticed and read – well, that’s what you want, isn’t it? – there are certain measures you have to take. How else will your direct marketing campaign be an effective means of promoting your product or services – and cost-effective too? We’re here to help you get your messages noticed and your deals considered.
Your mailshots should appeal to your target audience
When you’re designing your mailshot, whether it’s a letter, postcard or flyer, think about who your direct mail campaign is aimed at, and design it accordingly. It’s important to know your audience. Are they young mothers? Silver surfers? Professionals? City dwellers? Undertake some research into the sort of aesthetics that will appeal. That might sound like stereotyping but, in reality, it makes marketing sense. If your mailshot is relevant to the people you’re targeting then they’re more likely to read it.
If you don’t feel confident enough to create something in-house then you could make use of our professional design and printing services.
Add a personal touch to your mailshots
Are you more likely to read something that’s addressed to you by name or something generic? There’s really only one answer to that question and at Mailing Expert we have the means to personalise each and every item you send out with your customer’s name. Be careful, though, to make sure that whatever you send is genuinely relevant to that person and sent at an appropriate time. It will backfire badly and make your company look sloppy if it’s a poorly targeted mailshot.
What your mailshot says is important
Be brief. It’s strange to say, maybe, but thinking up a few choice words and a snappy headline actually takes a lot longer than writing great chunks of text. It’s worth the time taken – every minute of it. Directness, a dynamic central message and a clear call to action are crucial. People are always busy these days. If a piece of writing takes too long to process, guess what?…it will be discarded.
Be warm and engaging. It’s a great way to start building a relationship with someone, or consolidate an existing relationship. Think about humour and edginess, if that fits in with the personality of your brand.
Test your mailshot before sending it
Don’t just get your mailshot printed and sent off without testing it out on colleagues or people you know from the relevant demographic. Far better to tinker a bit with design and wording before it’s too late. Above all, proofread and proofread again. There’s nothing more certain to give the wrong impression about your company and the significance it places on attention to detail than a mailshot which has spelling mistakes, words missed out and apostrophes where apostrophes shouldn’t be.
Value for money
Follow all these suggestions and your mailshot will reap rewards for your company, tempting new customers and impressing others. Your name and brand will be out there and remembered for all the right reasons for a long time to come.
Contact us on 01825 983033 if you’d like our help with the design and/or mailing of your mailshot.
